Maseca is the leading global brand of corn flour, which has taken the flavor of Mexico to the entire world through the tortilla. Additionaly, Maseca is an important participant in the corn grits market in Europe, Africa and the Middle East.
Maseca started to position itself as a synonym for quality, but also as a staple food on Mexicans' tables.
Maseca is made with selected whole corn and is vital for a good diet, due to its high nutritional content, since Maseca is also fortified with vitamins and minerals.
The tortilla is fundamental to the Mexican diet and thus it has strong cultural and emotional roots. Without losing this bond with the consumer, the Maseca brand has evolved to position the tortilla in the modern world, revaluating it as a healthy and nutritious food.